The JOURNAL

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo

Hello World!

We’re EMILY WATERS—a new clothing label built on the belief that fashion can and must do better: for the people who make and wear it, and for the planet that sustains us all. We’re here to challenge the idea that clothing is disposable, trend-driven, or rooted in exclusivity. Instead, we believe fashion can be grounded, conscious, and deeply human—something that honors both individual expression and collective responsibility. EMILY WATERS is a call to slow down, look closely, and create beauty with intention. This is fashion reimagined as a long game: one rooted in integrity, connection, and care.

We design for resilience and longevity.
We prioritize quality and climate neutrality, aiming for regeneration wherever possible. Our pieces are made to last—both in style and construction—and designed to be worn and loved for years, not seasons.

We run our business with care and intention.
That means moving thoughtfully—growing at a pace that allows us to stay true to our values while remaining financially sustainable. We center inclusion, equity, and authenticity in every part of our process, from hiring to marketing to partnerships. We build real relationships with our community through transparency, flexibility, and a willingness to listen and learn.

We stay curious and accountable.
We constantly reflect on our impact, research new solutions, and remain open to feedback. We aim not just to avoid harm, but to restore—where we can—the damage done by traditional fashion systems.

Our collections are creative, distinct, and rooted in slow fashion.
To begin, we’re offering one-of-a-kind handmade pieces crafted in our studio from vintage, deadstock, and recycled fabrics. This helps reduce waste at both the beginning and end of a garment’s life.

We believe sizing should serve you, not shame you.

Most of our pieces feature flexible sizing to move away from outdated systems that reinforce harmful beauty norms. We encourage you to read our product descriptions, check measurements, and choose what feels good on your unique body.

We’re just getting started—and we’re committed to expanding our catalog to include more sizes and options as we grow. Thank you for being here with us.

Welcome. We are so glad you’re here.